CEO & Co-Founder at Story
Seung Yoon “SY” Lee is the CEO and Co-founder of Story. Prior to founding the company, he served as Global Strategy Officer at Kakao Entertainment, a leading Korean entertainment company creating and delivering original content and IPs across formats. SY sold his first venture, Radish, the mobile serialized fiction app with millions of downloads across the globe, to Kakao Entertainment for $440M in 2021.
The serial entrepreneur is also a venture partner at Hashed, an Asia Society’s Asia 21 Young Leader, and Trilateral Commission’s David Rockefeller Fellow.
He was an inaugural member of Forbes 30 Under 30 Asia in 2016 and was subsequently named as one of its All Star alumni. Lee was elected as the first Asian President of the Oxford Union, world’s famous debating society, during his study at Oxford.
CEO & Managing Partner at Hashed
Simon Seojoon Kim is CEO & Managing Partner at Hashed. He is the leading blockchain thought leader and evangelist in South Korea, working with dominant IT companies including Kakao, Line, Watcha and Spoqa to launch their blockchain initiatives.
Prior to Hashed, Simon co-founded an ed-tech startup Knowre in the US and Korea where he served as Chief Product Officer. Knowre was named one of the World’s Top 10 Most Innovative Companies in Education by Fast Company later acquired by Daekyo, the largest education company in South Korea.
Simon serves as a member of 4th Revolution Committee of the South Korean Parliament. Simon also sits as a Director of Korea Blockchain Association and a member of Busan Blockchain Free zone committee.
Simon studied Computer Science and Engineering at Pohang University of Science and Technology.
Story is a groundbreaking Web3 startup developing an open intellectual property (IP) infrastructure that empowers creators to protect and track the distribution of their IP through blockchain technology. Founded by Seung Yoon "SY" Lee, who sold his previous startup, Radish, to Kakao for $440M, Story raised $54M (₩71.2B) in a Series B round in September 2023, reaching a valuation of $2.25B. The round was led by the prominent venture capital firm a16z, with participation from Hashed, Endeavor Group, Samsung Next, and TPG Capital Chairman David Bonderman.
Story provides a comprehensive framework for IP development, distribution, and even secondary creations, ensuring that creators are fairly compensated in a transparent IP ecosystem. Simon Seojoon Kim, CEO of Hashed, has been a key supporter from the early stages, recognizing Story’s potential to revolutionize the content market by combining traditional IP with Web3 technologies.
In this panel session, Seung Yoon Lee of Story and Simon Seojoon Kim of Hashed will discuss the background of Hashed's investment and the broader impact of blockchain on the creative industries. This session will offer valuable insights into how the fusion of creative IP and blockchain is reshaping the future of content creation and distribution.